In today's fast-paced digital age, the shipping industry faces a significant challenge. While shippers, predominantly millennials, are accustomed to seamless digital processes, carriers often rely on outdated platforms. This disconnect creates a daily struggle for shippers, who find it cumbersome to locate the right carrier at the best price. This leads to frustration, blame games, and underutilized truck capacity.
Our mission is simple: we empower small and medium-sized carriers to effortlessly connect with, attract, onboard, and retain shippers using our innovative freight pricing platform. No more searching for the needle in the haystack for the best price or dealing with unnecessary complexities. We streamline the process, making freight management straightforward and efficient for both shippers and carriers. It's time to fix freight and ensure a smoother, more connected future for the industry.
A carrier is a business that provides goods transportation services to shippers over land (car, van, truck, rail), ocean, and air.
| Problem | Description |
|---|---|
| Low margin operations | • Resellers/freight brokers negotiate big discounts in lieu of filling capacity. |
| • Resellers/brokers also operate on the lowest-cost carrier model so it’s almost always a race to the bottom to get bookings from brokers. | |
| Cannot easily find customers | • Carriers deploy the old-school sales-led approach via their sales team which has high customer acquisition costs and very slow turnaround times. |
| Too many brokers | • Resellers/brokers demand a high level of attention creating unnecessary noise. |
| Irregularities in operations | • Carriers don’t often update details of services, zones, rates, surcharges, transit times, and fuel levy et al resulting in carriers never having consistency in their operations. |
| Long customer onboarding times | • Shippers go through long account opening processes and even longer lead times to onboard the carrier on their software until they can finally use the carrier. |
| Unsound commercial strategies | • Carriers are unable to create commercial strategies because they do not have access to any insights or data. |
<aside> 💡 The key problem we solve for carriers is the ability to acquire, manage, and grow direct accounts via our platform.
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The key problem we solve for carriers is the ability to acquire, manage, and grow direct accounts via our platform.
We do that by…