Product Overview:

Bookee is like a toolbox for fitness studios. It helps gym owners run their business smoothly. There are three main products in the Bookee suit:

1. CRM Software: This tool helps gym owners organize everything in their studio. They can schedule classes, create different membership options, keep track of their customers, and lot more
2. Customer App: For people who come to the gym or the studio, there's an app. They can use it to book a class, buy a membership, or sign up for courses.
3. Business App: If you're a gym owner on the go, there's a simplified version of the main tool that you can use on your mobile. It has all the important features you need to manage your gym.

Context

In a fitness studio, effective communication is essential to address various needs such as appointment reminders and customer inquiries regarding membership and class details. The current practice of using calls and emails for these communications is not as efficient, as emails may be overlooked, and the response time can be quite lengthy. To bridge this communication gap more effectively, we require a streamlined and efficient method. The main actors in this scenario are the Fitness Studio operations manager and a customer

Defining the users

<aside> 💡 85% of Bookee's user base is located in the United States, while the remaining 15% is distributed across Europe and Australia.

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Primary user

Secondary user

How does the current communication flow take place?